Schneider Electric – Always-On Social

Challenge

As a leading global specialist in energy management, Schneider Electric required a social media strategy that could both drive broad brand awareness and engagement while targeting individuals with specific business and industry needs.

Idea

As a leading global specialist in energy management, Schneider Electric required a social media strategy that could both drive broad brand awareness and engagement while targeting individuals with specific business and industry needs.

Execution

The content program uses a ‘test-and-learn’ model to pilot and scale content based on impact. This includes timely news stories that are shared daily, rich video and thought-leadership content that taps into broader trends within the energy landscape, a bespoke LinkedIn program that supports senior stakeholders and product owners to establish their own online profiles, and top-tier partnerships to increase brand awareness with both trade and consumers nationwide.
Results

In the past 9 months, Touch has developed over 1,500 pieces of social content for Schneider’s owned digital channels, generating millions of impressions within specialist audience networks. The program is now considered best practice within the business.