Results
This campaign contributed to Princess’ biggest booking day ever for world cruise which coincided with 2016 World Cruise Departure. More than 2 million impressions were made across our influencer’s channels, while Jo developed 52 blog posts and 73 video posts, garnering an engagement rate of 3.38% and 464 reader comments. Highlight reels, gained over 27,000 views and 210 social shares while media coverage landed for Jo’s trip in 15 publications.