Results
Just three months into the program, we have on-boarded all seven influencers and are currently engaged on the first piece of commercial work. Between this and the tactical influencer program, we’ve achieved an audience reach of 1,631,812, stemming from 15 influencers who created a total of 25 pieces of content across blogs and social. Content generated more than 100,000 social engagements and saw an average engagement rate of 4.5%, while every piece included an element of product education and backlinks.