Results
The campaign reached 1,837,864 individuals across influencer and media channels, garnering the interest from ABC with Craig Parry discussing Corona’s commitment and his personal pledge. The influencer activity generated 6,345 engagements and 83 reader comments on owned platforms, with consumers expressing their interests for sustainability and ocean conservation. In 2018, influencers will be involved in ongoing community events like local beach clean-ups to extend the initiative across the country.