Results
Our hearing “YES Test” reached more than 675,000 Australian’s, driving a total of 2,329 people to take the online test itself. Over half (54%) of people who completed the test were over 55 years old, with one in three eligible for Australian Hearing services. The video itself drove a total of 7,846 clicks with a 3.59% click-through-rate and 16.76% engagement rate. While the team achieved 131,314 total views more than 10 seconds in length over 60% of viewers completed more than 50% of the video.