Today we launch Touch Creative. Why Touch? Coming up with a name for a new agency is no easy feat, as I’m sure anyone who has spent nights on Netregistry plugging in idea after idea can attest.
But when we did get there, the answer was obvious. You see, Touch came about from the insight that the way the market engages with brands is continually evolving.
Conversations with our clients and throughout the industry threw up the same problems time and time again. Comms and creative need to carry through the line to not just drive the traditional awareness metrics, but also deliver commercial outcomes that are measurable and impactful.
This problem isn’t new, and it’s one we’re well versed in solving, but the launch of Touch allows us to create a dedicated team to reinforce and redefine the way in which we help clients solve complex communications problems in a digital world. And it all starts with a Touch.
In light of the significant changes in media consumption – decreased engagement with ads, shrinking media outlets, rise of influencers and changes in social algorithms – we know that every brand is trying its darndest to cut through the swaths of (often poor and valueless) content. Consumers are disinterested, or apathetic at best, and to build advocacy and conversion is harder than ever.
That’s why our approach is based on curiosity. Hobbes has a great quote – “Curiosity is the lust of the mind” – and we believe that if you can make someone curious through brilliant creative and smart targeting, you can start to guide them through multiple touchpoints to drive changes in belief and behaviours.
So, that’s why Touch Creative. With our team of experts in creative, analytics, paid, content, video and planning, we work to build the insights needed to create the initial moment of impact (the touch), and back it up with the strategy and follow through, agnostic of any particular channel, to make a difference to our clients’ business.
We look forward to keeping you up to date with how we progress on our blog, and if you have any questions we invite you to [email protected].