If you missed VidCon this year, or just straight up don’t know what it’s about – that’s OK, we’ve got you (or rather, our friends have you). We spoke to some of this years attendees to get a good idea of what went down and why you should care. Here’s the scoop.
What is VidCon?
Vidcon is the largest online video conference in the world. It brings representatives from every stakeholder in the online video industry – from consumers to creators to business owners – to one place to share knowledge, ideas, inspiration and passion for one of the most rapidly evolving industries out there.
So, how was it?
Energetic and enthusiastic. It felt like it filled a massive gap in the local market for hungry video enthusiasts from the community to industry track. It was a great first event for the territory, with huge growth potential.
What’s it all about?
For industry and creator track attendees it’s about gaining knowledge and growing professional network. On the other hand, For community track it’s about meeting their role models and favourite creators face to face and feeling like part of a community of likeminded souls.
What platforms were there?
YouTube was out in force, as can be expected. Instagram, the other key player in the online video game was also in full effect. Intriguingly, Facebook and SnapChat had a very limited presence.
Did any announcements get made by the online video platforms?
YouTube announced some of their new products locally. But nothing that was new to the global stage. What is fascinating, is that there is now 60 Australian YouTubers with over 1m subscribers – a number which has gone up over 50% since 2014.
Why should brands care what happens in online video?
With an ever increasing prevalence of online video, brands need to know what’s happening in this world. As video dominates the social landscape, brands can look to creators to understand how to influence online audiences.
Top 3 takeaways from VidCon 2017:
- Media companies must invest in online video or prepare to perish.
- The local industry is hungry for knowledge about this stuff.
- Everyone wants to be a creator.