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Touch Creative



Touch brings together a multi-discipline team, including specialists in strategy, creative, content, design, video, media buying and analytics. As part of Herd MSL we form one of Australia’s largest communication groups with more than 50 staff.


We work with brands we love, that aren’t afraid of creativity or challenges and, like us, are:
+ Collaborative more than siloed
+ Driven by curiosity rather than the same
+ Act like entrepreneurs instead of followers
+ Solve problems, not stress over them
+ Inspired, rather than afraid of creativity

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Meet Touch


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Lewis heads up Touch Creative and founded the agency with the vision to make the internet more interesting through outstanding creative ideas, technically excellent execution and content led multi channel campaigns. Passionate about solving complex problems, Lewis brings more than ten years international experience and an MA in social anthropology to the social marketing team at Touch – giving him unique insight into how brands can create impactful relationships with their audiences to change behaviours and perceptions. With broad experience covering large scale consumer, corporate and government clients, Lewis has a particular talent in creating through the line strategies which connect smart content with lead generation and sales.

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What is there to say about Cal that hasn’t been said by everyone whose ever met him? Hilarious? Check. Oddly attractive? Check. Someone who is commited to solving client and brand problems through interesting content? Doube check! Cal has collaborated of a number of exciting projects in both Australia and the UK – including working on influencer strategies for new Fanta product launches, building a global Social Analytics team for Google’s media agency from the ground up, and being the lead on Arsenal FC’s social media accounts. These have all involved close collaboration with clients, and building out relationships which break down the client / agency barriers. At Touch, Cal works hard on building insights driven strategies, and taking all stakeholders on the journey with him. Does he do it well? I guess you’ll have to find out!

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Sara is a specialist in social, digital and activation campaigns, with a passion for managing meaningful strategic plans that deliver on key client goals. Her broad expertise spans creative production, content marketing, as well as digital advertising and social media strategy. She is passionate about creative collaboration and has delivered work across some of the most recognisable Australian and international brands including Yellowglen, Crown Lager, Revlon Australia and Canon. Sara leads the social and content programs for clients like nbn and Australian Hearing. She is passionate about every aspect of a project, from developing strategy to getting involved in content creative and photography.

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Alison has a deep-rooted passion for developing ROI-driven digital marketing campaigns. From collaborating with creatives to perfecting the funnel, establishing the customer journey with a data-led approach is where she feels most at home. Results-oriented, she is passionate about all things digital and anlaytics and, from that, developing actionable insights that solve the real world problems for Touch’s clients. Alison has experience spanning Australia, the UK and Ireland. Initially working within in-house marketing teams, she transitioned to specialised agency social media upon her move to Sydney.

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Olivia is not just another Brit who lives in Bondi (well, she kind of is). She’s an experienced communicator for global brands. Having previously worked on popular food, drink and children’s accounts in London, she made the jump over to Sydney and expanded her portfolio to consumer, corporate and government. Having studied Anthropology at university, she has an inherent nature to learn about people regardless of platform, making her perfectly suited to the ever shifting social landscape. Results-orientated, Olivia is passionate about developing meaninglful and strategic creative production with no problem too big for her, especially if she has a cup of tea in hand. Olivia has taken to life as a Bondi beach bum with full gusto and when she’s not in the office, you’ll find her exploring Sydney”s best beaches and national parks.

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Josh is a creative with a passion for making great video. He is most at home converting strategic thinking into engaging, impactful creative that nails its objectives at any stage of the funnel. With a background in new media and production, Josh uses a wide array of skills to make things happen primarily on major video-led projects. In a previous life, Josh also worked on video-led digital transformation for a number of blue-chip companies. His career highlights include writing and producing a social video short course for an international film school, and once fitting 45 grapes in his mouth. Josh’s formative years were in London, but has found his home in Sydney.

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Carla is a passionate and curious communications specialist supporting the Touch Creative team. Since joining the team in 2017, she has worked across a range of corporate and consumer clients within the banking and lifestyle industries, and B2B campaigns. Current and past clients include CSIRO, Airbnb, Corona and Toyota. Carla has experience in influencer relations, content creation and paid social advertising. She is excited about results-driven integrated communications campaigns and experimenting with new forms of shareable content.

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One thing is for sure about Nick: he loves to write. He’s a skilled copywriter and supports the generation of high volumes of high quality creative written content. Having worked in the newsroom at The Sydney Morning Herald as well as at a number of regional newspapers and magazines, he has extensive experience in generating story and content ideas, researching complex concepts, and turning his findings into engaging insights and copy. Nick has used his storytelling skills to create engaging social and online content for a range of clients, including Salesforce and nbn.

Design Studio
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Daniel is a London-bred, Sydney-based art director, graphic designer and illustrator, leading the design team at Touch Creative. With more the ten years’ experience, he is an expert at visual communications and works across our clients to create impactful work that tells a clear story. Daniel’s passion for creative spans advertising, branding, logo and print design. With a love for (good) typography and digital illustration, his client experience includes QANTAS, Westfield, David Jones, Optus,Toyota, Volkswagon, Renault, Pepsi, ANZ, Coopers, Foxtel, ESPN, Marc Jacobs and DKNY.

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Denys is a motion graphic designer and animator. He is passionate about effective design and creating bold and impactful animations, from media for point of purchase all the way up to social media and digital experiences. He is always driven to learn new skills and apply them to any project, and knows how to get the job done no matter how difficult the task.

Denys has 7 years’ experience with point of purchase videos, multi-screen videos, 3D modelling & motion, social media videos and video editing, which gives him the flexibility to solve problems and deal with briefing changes on many types and stages of a project. He is a proven problem solver, and is driven to deliver the best possible product.

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No one loves chocolate milk more than Touch’s little star. Michael, Mickey or if you prefer Milky is an enthusiastic junior designer who is studying a Bachelor in Graphic Design at Western Sydney University. With a diploma and experience in printing, Mickey has developed skills in illustration, animation, print and graphic design which he continues to refine at Touch Creative. His unique ideas and young perspective brings a new element to client work.