Earlier this week we were honoured to be among the best-of-the-best at the 2016 PRIA National Golden Target Awards, taking out two massive categories: National Campaign of the Year and Best Digital and Social campaign, while also notching up a ‘Highly Commended’ for Health Organisation.
The double whammy wins were the result of our work with Primary IVF to deliver an integrated communications campaign, to build awareness and ultimately helping more everyday Aussies than ever to have access to high quality, affordable IVF.
We were able to provide Primary IVF with a strong communications strategy that educated and engaged consumers in an already noisy environment. Advocacy was built on social media through case studies of real patients, behind the scenes access, and educational information on IVF and lifestyle factors; positioning Primary as the expert. While this was a social-led campaign, we worked closely with N2N to utilise mainstream media to add credibility and awareness, and both N2N and Touch turned out in force to collect the awards and offer words of thanks.
We’re super proud of this campaign, and grateful to have helped so many Australian’s begin their journey with Primary IVF. If you’d like to check out the campaign case study, you can check it out here.