2017 is the year of Kale

By October 9, 2016Trends

We’ve all seen the headlines and bold statements made in the media around trend colours. This is the “Color of The Year,” or the more commonly termed, “new black”. But how are these decisions made? Colour analysts no longer look to the fashion houses and runways of Paris, New York, Milan and London. Instead, Pantone studies huge amounts of data from many different places, such as current and predicted economic conditions, popular travel destinations, movies, artists, and various trend-watching organisations, designers website’s and blogs. The forecast colours often show the design community where colours are trending, and where companies like Pantone expect them to grow in popularity. Pantone describe 2017’s picks as a mixture of vitality, relaxation and the great outdoors.

“One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

From a design perspective, should you incorporate these popular colours into branding concepts to clients just because they’re “on trend”?  The short answer is that it’s not that easy, and we must remember that a colour is a way to convey mood and while being an integral element of our design. Over and above that, colour choices need to meet our client’s briefs! That said, having your finger on the pulse and knowing what is happening in the world of design is as important now as it ever has been. As any graphic designer will tell you, knowing what is happening in the world of colour is essential too! One thing is for sure, if Pantone’s picks are correct again, next year is going to be natural, bold with some really bright highlights!

The top colors for Spring 2017 fashion are: 

PANTONE 18-0107 Kale

Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.

PANTONE 17-4123 Niagara

Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent colour for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.

PANTONE 13-0755 Primrose Yellow

By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.

PANTONE 19-4045 Lapis Blue

Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.

PANTONE 17-1462 Flame

A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.

PANTONE 14-4620 Island Paradise

Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.

PANTONE 13-1404 Pale Dogwood

Continuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.

PANTONE 15-0343 Greenery

Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.

PANTONE 17-2034 Pink Yarrow

Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.

PANTONE 14-1315 Hazelnut

Rounding out the spring 2017 colours is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional colour that effortlessly connects the seasons.

Join the discussion One Comment

  • Justin says:

    Hi Daniel,

    An insightful post. It will be interesting to see how these colours and close variations will be used over the coming 12 months – and whether we will see them applied in combination with one another.

    Cheers,
    Justin

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